Welcome to the new Association for Solution Focused Hypnotherapy (AfSFH) blog.

The blogs are designed to further the aims of the Association, which are to increase public awareness of solution-focused hypnotherapy and to support our therapists and their clients.

AfSFH members can send in their blogs for publication to, with their name, contact details, and Web site information (so readers can contact you should they wish to do so).

For members of the public, welcome to the fascinating world of solution-focused hypnotherapy.

Solution Focused Hypnotherapy – A Pharmacist’s perspective…
1 December 2017 by Claire Noyelle

As a practising pharmacist, people are often visibly surprised that I would also be trained in something as ‘alternative’ as Hypnotherapy. And I admit, I was slightly cynical when I first started studying it at The Clifton Practice; right up until I actually started working with clients as a student practitioner and was quickly impressed with the real improvements my volunteer ‘guinea pigs’ made in just a few sessions…

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Little LEGO blocks of success
3 November 2017 by Adam Pearson

A mathematician recently noted that if you take six standard LEGO blocks there are 915 million ways of putting them together. And hence I suppose the choice: follow the instructions, or go solo – either way you’re bound to come up with something fun! Applying this to our lives, we can all no doubt remember times when things just seemed to fall into place…

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10 Amazing Facts About The Brain!
9 October 2017 by Elaine Way 

The brain is a complex and fascinating organ. As a therapist and clinical hypnotherapist, I spend my time working with clients aiming to make their brain work better for them. But how much do you actually know about the brain? Here are 10 amazing brain facts…

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Achieving success
6 September 2017 by Trevor Eddolls

One problem that many people have is that they tend to think that the road to success starts here and ends there – ie, it’s a fairly straight route. The truth is, for most success stories, that people set out on one road and met failure, they then set out on another road, and met failure, and they kept giving it a go until they arrived at the success they were aiming at. And it’s important for people to bear in mind, when thinking about how successful they’ve been at making changes in their own lives, that this is so often the case.

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How does self-belief influence long-term success?
14 August 2017 by Silvia Boric Oakes-Wilson

Why do people get trapped in a vicious circle of endeavouring to achieve and failing? Why does it happen that even when we lose weight, shine at our presentation, or get that job, we so often gain the weight back or still feel incompetent? Why does it often result in us losing what we have worked so hard to achieve?

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How to overcome your inner caveman
4 July 2017 by Geraldine Joaquim

“We live in a fast-paced modern world with a huge amount of distractions and pressures on our every day lives. It’s easy to dismiss our ‘first world problems’ as rather self-indulgent, and to some degree they are. The majority of us (the lucky ones) don’t have to worry about a roof over our heads or where the next meal will come from or physical threats to our existence.”

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Solution Focused Brief Therapy
9 June 2017 by Trevor Eddolls

“In the 2000s, hypnotherapists began to combine the best of Solution Focused Brief Therapy (SFBT) with Ericksonian hypnotherapy to produce therapy that was goal focused (what the client wanted to achieve) rather than the more traditional problem focused approach (spending time discussing the issues that brought the client to seek help). A hypnotherapy session may well also include techniques from NLP. But what is SFBT?”

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We are what we… …Sleep!
3 May 2017 by Elizabeth Newton

“So many times, we are told that sleep is SO important for us, and those old mantras ‘It’ll be alright in the morning’ or ‘Sleep on it!’ are all too familiar. But what IS actually going on during this mysterious phase of our day, which requires us to place so much emphasis on a ‘good nights’ sleep?’

As a Hypnotherapist, an important part of my role in helping clients get a handle on their lives or achieve their goals is normalising their sleep patterns. In therapy, for many people, this is often the first place I start. If I can get you back to sleeping properly: falling asleep relatively quickly, staying asleep throughout the night, and enabling you to get up at the desired time the next day, then one of my most important tasks is done. But why? Why is it so important that we sleep well from a mental wellbeing perspective?”

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10 April 2017 by Trevor Eddolls

“Anxiety can be defined as feelings of unease, worry, and fear that can be mild or severe. Anxiety refers to both the emotions and the physical sensations a person might experience when they are worried or nervous about something.

The first thing to understand is that anxiety is created in two different parts of the brain. There’s the amygdala type of anxiety, where you’re staying alert and jumping at any dark shadow. And there’s the prefrontal cortex type of anxiety, where you start to worry about whether you left the hob on, or you left the cat in/out, or whether you locked the back door before you left by the front door.”

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IBS and hypnotherapy
24 March 2017 by Trevor Eddolls

“IBS (Irritable Bowel Syndrome) is a common, long-term problem. Different people show different symptoms and some people are affected more severely than others. The symptoms may last for a few days or for a few months and may be associated with eating certain foods or periods of stress. Estimates suggest that one in five people may experience IBS, which usually develops when people are in their twenties. Estimates suggest that twice as many women are affected as men.”

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Solution Focused Hypnotherapy
5 January 2015 by David Newton

“I am often asked the question ‘What is Solution Focused Hypnotherapy?’

Well, Solution Focused Hypnotherapy (SFH) is a model of excellence that uses interventions that are effective. It will use the very best procedures that science and research prescribe. In reality though its core philosophy is very much based on the work of Steve de Shazer and Insoo Kim Berg and the basic tenets of SFBT.”

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